Thanks to their beauty and mesmerizing power, using flowers for corporate brand promotion in Toronto can be a unique marketing strategy. Flowers and floral décor provide a distinctive and eco-friendly alternative to marketing ploys for customer satisfaction.
Understanding the Role of Flowers for Corporate Branding
How can flowers enhance your corporate branding? Let’s delve into the role flowers have on our senses and overall perception of a brand.
- Psychological and Emotional Associations with Flowers: Using corporate flower decorations can provide an overwhelming sense of happiness, joy, surprise, trust, and anticipation. Beautiful floral arrangements can also invoke a positive energy, which can be influence buyers and influence their emotions towards your product or service.
- Visual Aesthetics and Sensory Experiences in Branding. Adding flowers to a product or service provides the consumer with a visual aesthetic which connects a sensory experience with the brand. A business must connect deeply with customers to gain their loyalty and trust.
- Brand Storytelling and Authenticity. Businesses can enhance their brand identity by using flowers for storytelling. Identifying with the brand through a trustworthy narrative empowers the customer to become part of the brand’s story.
- Environmental and Sustainable Branding. Businesses offer environmental and sustainable branding to gain the trust and confidence of consumers. Using locally sourced flowers and plants can offer evidence of the commitment the business has towards becoming more socio-economically responsible.
- Brand Personality and Floral Selection. The meaning behind a brand can be symbolized by the species of flower. Consider the logo of renowned businesses and how a flower has been incorporated into the brand. This is seen with Chanel, Louis Vuitton, Addidas, Huawei, and countless other household names in the industry.
How to Select Flowers That Reflect Your Brand
Follow these tips when choosing flowers to represent you brand.
- Consider the Symbolism and Meaning. Before zeroing in on a particular bloom, understand the meaning and symbolization behind the flower. Flowers can signify vastly different things depending on the culture.
- Choose a Colour Palette. Don’t forget to consider the colour of the florals used to reflect a brand. Dark and dull shades denote hostility and anger while bright vibrant colours can represent positivity and happiness.
- Choose Classic and Elegant Flower Choices. Classic and elegant flowers such as lilies, orchids, tulips, roses, dahlias, and peonies can be used as stunning representations of a brand. The various colours and sizes of these blooms make them beautiful focal points.
- Consider Flowers with a Longer Lifespan. As fresh floral bouquets and arrangements typically have a short shelf life, it is important to choose the type of flower that will have the longest lifespan.
- Explore Cost-Saving Alternatives. Talk to your local florist about cost-saving alternatives. Consider using potted houseplants or herb plants, flower seeds, propagated, or air plants to embrace the brand.
Ideas For Flower Arrangements and Decor for Corporate Branding
Looking for some décor ideas to enhance your corporate branding? Here’s how floral arrangements can set the tone.
- Floral Arrangements For Brand Messaging. Whether the brand promotion is done at a tradeshow or in-house, having a stunning floral arrangement that uniquely represent the brand can enhance the ambiance.
- Flower Decor to Reinforce Branding. When choosing flower arrangements as corporate event decoration, consider the space. Installing large floral bouquets in the entryway, at a reception area, and/or in conference rooms will increase the brand power.
- Floral Arrangements and Decor for Corporate Product Promotion. By designing flower walls, large floral backdrops, and grand displays of luxury flowers, businesses can grow their reputation.
- Floral Decorations for Corporate Brand Events. Flowers are essential at all types of corporate branding and promotional events in Toronto. You can enhance the event by highlighting the company’s vision by using floral installments.
Count on San Remo for Flower-based Corporate Branding and Event Decoration
Rely on the expertise of San Remo Florist as your local florist for corporate events in Toronto. As a premier floral design studio, we have been the number one choice for Toronto’s top venues and event planners, retailers, exclusive private members clubs, and prominent charities.
Call us today at (416) 652-1822 or email us at info@sanremoflorist.ca for a consultation with one of our experts on how we can help elevate your brand power with flowers.